Featured Research
Feeding Our Future: How Balanced Proteins Unlock Value in Kids’ Meals for Quick-Service and Fast-Casual Restaurants
New research from Food System Innovations shows that adding Balanced Proteins to the kids’ menu can deliver outsized results — driving appeal, loyalty, and sustainability gains without changing what families already love about your food:
80% of parents find Balanced Proteins appealing when offered in a fast-food setting.
74% say they’d consider switching restaurants if kids’ meals included these options
57% say they’d visit more often, and more than half are willing to pay a premium.
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Research and Insights
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![Functional, Familiar Category]()
Balanced Proteins | Insights to Grow a Functional, Familiar Category
Feb 2025 - The Balanced Protein Consortium’s first omnibus consumer insights report looking at the opportunities & challenges of Balanced Proteins.
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![NECTAR Future of the Industry]()
NECTAR | Future of the Industry '24
NECTAR’s inaugural Future of the Industry publication represents the world’s largest sensory analysis of Balanced Protein.
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![GFI Updates on Blended Meat]()
Good Food Institute | Category Update on Blended Meat
Nov 2024 - This resource discusses types of Balanced Protein products on the market, the current state of consumer insights, and open questions and potential research.
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![ADM Consumer Insights]()
ADM | Consumer Insights Report
Mar 2024 - Stay a step ahead with ADM’s consumer insights report to uncover the key factors shaping consumer preference in this emerging space.
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