Balanced Proteins (BPs) are meat, poultry, dairy, egg, or seafood products that substitute at least 30% of the animal-based ingredients for ingredients made from plants, cultivated animal cells, and/or microbial fermentation.
what are
BALANCED
PROTEINS
“[Balanced] offerings can cut emissions by about a third relative to conventional meat. But that doesn’t appear to be their primary appeal. Their greatest potential seems to be among meat eaters whose motivations center on taste, nutrition and convenience.”
— The Washington Post
WHAT ARE PEOPLE SAYING ABOUT
Balanced Proteins?
“Perhaps there doesn’t need to be a binary that pits “alternative” and “traditional” meat as competing products in a zero-sum game for consumer favor. Perhaps embracing balanced proteins could be the solution…”
— Fast Company
Our Resources
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Research & Insights
Explore consumer and distribution channel insights in the Balanced Protein category.
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Meat Price Tracker
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Industry Education
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Navigating Regulatory Compliance
What is permitted for manufacturing, labeling, and marketing claims
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Balanced Proteins exist worldwide. Find all the wonderful brands working on this category near and far.
Industry Education
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