Balanced Proteins
MEAT IN THE MIDDLE
Balanced Proteins (BPs) are meat products that preserve—or even enhance—the taste of conventional meat while diversifying the nutritional profile and reducing environmental impact by replacing at least 30% of animal ingredients with alternative proteins or whole plant-based foods.
WHAT ARE BALANCED PROTEINS?
Meat First.
More Nutrients.
“[Balanced] offerings can cut emissions by about a third relative to conventional meat. But that doesn’t appear to be their primary appeal. Their greatest potential seems to be among meat eaters whose motivations center on taste, nutrition and convenience.”
— The Washington Post
WHAT ARE PEOPLE SAYING ABOUT
Balanced Proteins?
“Perhaps there doesn’t need to be a binary that pits “alternative” and “traditional” meat as competing products in a zero-sum game for consumer favor. Perhaps embracing balanced proteins could be the solution…”
— Fast Company
Our Resources
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Research & Insights
Explore consumer and distribution channel insights in the Balanced Protein category.
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Meat Price Tracker
Stay up to date with the latest retail pricing trends from the USDA
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Industry Education
The Balanced Protein Consortium is here to help you. Learn about our capabilities.
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News & Articles
Catch up on the latest news and thinking regarding Balanced Proteins.
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Events & Networking
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Find Products
Balanced Proteins exist worldwide. Find all the wonderful brands working on this category near and far.
Industry Education
Curious about how to open a new product line? Want to know the best practice for selling Balanced Proteins? Learn more here
Contact
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