Featured Research
Balanced Proteins
INSIGHTS TO GROW A FUNCTIONAL FAMILIAR CATEGORY
Consumers see conventional meat as already delivering on taste, value, and nutrition–essential qualities for any successful food product. However, they also seek foods that are functional and familiar. Balanced Proteins, with their unique combination of familiar ingredients, has the opportunity to offer everything consumers love about meat, plus create new reasons to buy.
🔍 What's inside the report?
Key behaviors and perceptions that shape the adoption of Balanced Proteins
Market opportunities and go-to-market watch-outs
Actionable insights for manufacturers, operators, and other stakeholders
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External Research and Insights
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NECTAR | Future of the Industry '24
NECTAR’s inaugural Future of the Industry publication represents the world’s largest sensory analysis of Balanced Protein.
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Good Food Institute | Category Update on Blended Meat
This resource discusses types of Balanced Protein products on the market, the current state of consumer insights, and open questions and potential research.
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ADM | Consumer Insights Report
Stay a step ahead with ADM’s consumer insights report to uncover the key factors shaping consumer preference in this emerging space.
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