Balanced Proteins

MEAT IN THE MIDDLE

Balanced Proteins (BPs) are meat products that preserve—or even enhance—the taste of conventional meat while diversifying the nutritional profile and reducing environmental impact by replacing at least 30% of animal ingredients with alternative proteins or whole plant-based foods.

WHAT ARE BALANCED PROTEINS?

Meat First.

More Nutrients.

“This approach is not new—culinary traditions worldwide have long incorporated plant-forward meat dishes—but the growing focus on sustainability and food innovation is bringing these products to the mainstream in a more intentional, scalable way.
— Plant Based World Food Pulse

WHAT ARE PEOPLE SAYING ABOUT 

Balanced Proteins?

“[Balanced] products could help meet the needs of institutional food service providers and retailers who are working toward sustainability goals, which could in turn enable widespread adoption.”
— Vegconomist

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Find Products

Balanced Proteins exist worldwide. Find all the wonderful brands working on this category near and far.

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Curious about how to open a new product line? Want to know the best practice for selling Balanced Proteins? Learn more here

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